Small businesses all over struggle with the overwhelming options they have for marketing their business. Some options are too expensive; others are too broad and won’t reach your intended market. Of course other marketing plans can be too narrow and not reach enough demographics to pay off. Once you advertise, prompting the customer to visit is a little daunting. It can take up to ten exposures before you name will stick with someone and turn them into a customer, but Quick Response Codes are breaking the trend for some small business owners who know when and how to use them.
For instance, if you are advertising at your local baseball field, and the big billboard on the wall is not bringing in business, try printing informational cards for the team, and pass them out during the game. Include a QR code on the card about your business and watch your web traffic soar.
Quick Response codes have been around for about 15 years. They were developed in Japan, but the US was slow to adopt them until recently. QR codes appear to be random funny shapes within a square pattern. They can be scanned by any smart phone, with a special app made just for scanning QR codes. The code will then take the phone directly to the website you programmed into the code. So in an instant you can have potential customers watching a promotional video, or testimonials for your website.
QR codes are effective because they are semi-exclusive. Only smart phone users can access them, and only those who know how can access them. The codes are also a great way to offer exclusive sales, which makes tracking the response of the QR codes incredibly easy.
Creating a QR code is simple; there are multiple websites available to generate a QR code specific to your small business. From there, you can download and send it to the printer with your next marketing media order. Be sure to check the code from the printer to be sure it retained the the program information.
New marketing strategies can get expensive, and as always, Strategic Nationwide Funding is there to help small businesses. A merchant cash advance is a short term advance to help you get the funds you need to advance your business to the next level. Visit our website for more information on how a merchant cash advance can help your business or call and speak to one of our knowledgeable representatives at 1-866-972-8885
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