Wednesday, August 17, 2011

Google Places Driving Traffic to Restaurants and Small Businesses

Many restaurants and small businesses struggle with internet advertising.  The consumers they wish to reach are local, and the World Wide Web is so vast, creating local traffic through internet advertising seems difficult, but the best advertising just might be easier than you think.  Google Places is one of the best ways to drive local traffic to your restaurant.  A listing in Google Places will list your restaurant or business any time there is a local search. 

Local searches on the internet are increasing at an astounding pace.  As of 2010, local searches on the internet have reached 20%, but if you include searches from mobile phones, the number increases to 33% of all internet search traffic.  The potential increase in traffic can be huge depending on your location. 

Now that you know about Google Places, there are two things you need to know.  1.  Google Places are generated through Yellow Pages ads.  So chances are if you have a yellow pages ad, you are already listed in Google Places, and all you need to do now is claim your business and customize the information.  2.  If you do not have a Yellow Pages ad, you will need to create a business listing and that is a simple, two-step process which can be completed in a short period of time.  Just go to www.places.google.com/business and follow the simple instructions to creating your business. 

Google Places is a great free form of advertising, and it can direct potential customers to your storefront, restaurant, and/or your website.  It may be wise to anticipate the increased traffic to these places, and plan ahead.  You may need to purchase more products to satisfy demand, increase your seating availability, or just make improvements to any aspect of your business to accommodate the new clientele.    Strategic Nationwide Funding can assist in funding any aspect of your business, through a merchant cash advance.  Should you need funding, we can help!  Up to 90% of applicants are approved, and the special financing is tailored to suite your specific business needs.  If you are interested in learning more about a merchant cash advance, visit http://snffunding.com/faq.php or call our helpful representatives at 1-866-972-8885.

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